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Attio implementations for teams who mean business

Is your current setup actually built for how you work?

Is your current setup actually built for how you work?

Want to get started? Book A Scoping Session

Want inspiration? Check My "Studio Setups"

Want to get started?

Book A Consultation

Want inspiration?

Check My "Studio Setups"

"The more we worked with Will, the more we learned what Attio could do. He took it all in his stride and delivered us an amazing structure to build on for the future."

Founder, Zeyro Consulting

I'm Will Sawney

I work with founders and leadership teams. Business first, Attio second.

Every engagement starts the same way: I fully understand your business first. I’ll talk to your team, understand your processes, and map exactly what you need before anything gets built. The result is a setup your people adopt quickly, your data becomes genuinely useful, and your operation is ready for where business is heading.

35+ implementations across VCs, M&A advisors, brokers, consulting firms and high-growth service businesses.

View Example "Studio Setups"

How I Work

Project To Partnership

I work on a Project To Partnership model, supporting clients through initial setup and migration and on to successful operation.

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  • Comprehensive design and build phase, bespoke to requirement
  • Data migration mapping, configuration and management
  • Full documentation and resources for users
  • Monthly system review and strategy calls
  • On-demand support and system improvements

Over 35 Successful Attio Setups

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Testimonials

“Will really excelled and exceeded our expectations. In a very short period, we're using Attio in ways I never expected to make our sales motion significantly more effective.”

Jane CampMeridian AI

“We were able to set up Attio using all its capabilities, integrating with two key platforms and including key workflows. Will was instrumental in support our needs.”

Connie WiltshireTallgrass

“Will is great. He made our data actionable and meaningful, including clear reporting and automation. Now we're 100% confident we're not missing anything.”

Travis ArnoldBoostie

“The thought of migrating to a new CRM was very daunting. Will removed every piece of anxiety we may have had, and went above and beyond to support us”

Adrian BrownBallpark

“Will helped us to reinvigorate business development for our agency, find the value in our existing data and set up Attio for improved sales performance. Highly recommended!”

Becky RussellAvery & Brown

“Working with Will on our Attio CRM setup was such a great experience. We were supported not just in the technical setup, but how it would actually make our day-to-day easier.”

Gergana YanevaAmerican College of Sofia

“If you want consistent high-value business opportunities then look no further as Will is incredible. I cannot recommend him highly enough.”

Rob DowlingThe Conexus Group

“Will helped us bring in Attio to deal with a significant increase in new enquiries. He helped to migrate from Zoho, design new workflows and setup critical integrations.”

Chirag PanchalEnsuite Collection

“Will's ability to blend strategic planning with tactical execution has been instrumental in driving our business forward. His ability to overcome complex challenges is truly impressive.”

John DoyleiGaming Academy

Who I Help

Built around how your business actually operates

Guides

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The Transition Moment: CRM in the Age of Intelligent Systems

CRM is changing faster than most businesses are moving. Here is why the gap matters,…
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Build It. Keep It. Use It. My Manifesto For Stability In 2026.

by Will SawneyFounder - Sideways CRM By the time you have finished implementing a new…
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How To Get 100% Adoption For Your New Attio Setup

By Will Sawney5 Minute Read The most expensive software in the world isn’t the one…
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Escaping Clutter: How Attio Orders Chaos And Creates Focus

What makes Attio different? It's all about focus. It's a system that turns your unstructured…
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What Could Come Next for Attio?

Attio's $52M Series B validates their vision of an AI-native CRM, purpose-built for a new…
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Ready To Get Started?

Let’s discuss your project and I’ll provide clear next steps

Book A Scoping Session