Case studies
Real firms,
real systems.
Migrations, builds and the work that follows, for investment, advisory and brokerage firms.

Will Sawney
VC Affinity Migration
Venture Capital
Agrifoodtech VC with a decade inside Affinity and three weeks before the contract lapsed.
Seventy-seven thousand organisations, eleven seats of correspondence and ten years of notes, moved like-for-like into Attio. Schema first, then bulk import, with email and meeting history backfilled through Attio's Activities API. Live, team onboarded and signed off before the old contract ended, with around 6,000 notes attached to the right records.
Fund Manager Investor CRM
Asset Management
UK fund manager running investor relations across a legacy CRM, a set of spreadsheets and several inboxes.
Around 6,600 contacts consolidated into one system, with a pipeline modelled at decision-unit rather than parent-company level. Event invitations, RSVPs and attendance now recorded permanently against each person, and mailing segmentation runs off live data rather than maintained lists.
Real-Estate Investment Firm
Real Estate
Real estate investment firm mid-raise, with its investor system of record left exactly where it was.
Attio built as the capital formation layer: interest tracked per deal, outreach cadences, roughly a thousand investors migrated across, segmented broadcast and partner dashboards. Long-standing investor platform stays the system of record and syncs weekly. Delivered in phases against a live fund raise, with ongoing support including live AI operation.
Climate Studio Folk Migration
Venture Studio
European climate deeptech studio, a migration off Folk, and a data model rebuilt around the people in it.
Migrated from Folk and built the workspace around how a venture studio actually runs - ventures, fundraises, founders-in-residence. Moving from a confused structure to a simple and workable setup, all accessible via direct UI and AI agents. Onboarded full team and supporting ongoing use.
Placement Agent DealCloud Migration
Placement Agent
London placement agent leaving DealCloud, with the licence expiring at the end of the month.
Indicative platform setup first, built around a custom Mandate object, with processes around it. Full data preparation and migration out of DealCloud. Tight feature alignment to aid adoption for small team. Privacy settings configured, and targeted AI connection for report building and easy entry.
Art Brokerage HubSpot Migration
Brokerage
An art market brokerage moving off HubSpot and AirTable against a renewal deadline.
Roughly 150,000 records migrated into a twelve-object model, with a full process redesign against an existing two-platform model. HubSpot retired, and the brokerage team came through the cutover with no measured drop in performance. Significantly improved operational structure.





