Build a robust and scalable technical foundation for your go-to-market strategy
Utilise Attio as the central point of orchestration for your GTM activities, integrated with relevant data and communications technology
Approved Attio CRM Expert
Want to use Attio for GTM?
We’re ready to help you build your GTM technical setup utilising the capabilities of Attio CRM. Contact us today for an initial consultation.
Ambitious growth objectives, and want to use Attio to optimise your GTM strategies?
Modern GTM requires an exceptionally well-structured technical foundation. Many businesses feel frustrated, knowing their GTM efforts are not translating into the results they need. The truth is, without a well-designed technical setup, even the most brilliant strategy will struggle to succeed. Ineffective setups can dramatically impact growth, and let competitors steal market share.
We help businesses lay the groundwork for effective and efficient go-to-market execution, using Attio as the critical central component. We don’t just give you a strategy; we build the technical infrastructure that brings it to life. This includes everything from outbound tech stacks and data enrichment to intelligent lead nurturing workflows, ensuring your sales team can focus on selling, not on administrative tasks.
Why Sideways?
Technical GTM Expertise
We possess deep expertise in Attio and a range of sales tools, allowing us to build a sophisticated tech stack that is perfectly tailored to your GTM goals. This includes everything from outbound sequencing to lead enrichment and reporting.
Integrated Workflows
A fragmented tech stack creates friction and chaos. We specialise in connecting your tools and automating workflows, ensuring a seamless flow of data and communication across your entire sales and marketing operation.
Strategic & Commercial Focus
We are more than just technicians. We understand the commercial outcomes you need to achieve and design every technical setup with those goals in mind, ensuring your infrastructure directly supports revenue growth.
Optimised for Action
Our setups are built to empower your team. We create organised systems that provide clear visibility and reduce manual work, allowing your people to spend more time on meaningful engagement and less on repetitive tasks.
Attio Migration FAQs
What is a "GTM Technical Setup"?
This service is about building the underlying technical infrastructure for your go-to-market strategy. It includes setting up and connecting your sales and marketing tools, such as your CRM, data enrichment services, and outbound platforms. We ensure these systems work together seamlessly to support your lead generation and nurturing efforts.
Do you handle the actual lead generation for me?
No, we don’t. We provide the essential technical setup that makes your lead generation campaigns and outbound activities far more effective. We build the engine; your team drives the car. Our goal is to empower your internal efforts, not to replace them.
Who is this service best for?
This service is ideal for B2B businesses and startups with a clear GTM strategy but who lack the technical expertise or time to build the necessary systems themselves. If you have great people but feel they’re being held back by clunky or disconnected tools, this service is for you.
What tools do you work with?
We’re Attio Experts and have deep knowledge of the sales tech ecosystem. This includes tools for data sourcing and enrichment (e.g., Freckle, Amplemarket, Apollo), automation (Zapier, n8n), outbound sequencing (LemList, Instantly, HeyReach), and more. Our approach is to select the right tools for your specific needs, not to force you into a one-size-fits-all solution.
How long does a GTM Technical Setup project take?
The duration of a GTM Technical Setup project is unique to each business and depends on the complexity of your strategy and the number of systems involved. A small-scale setup might be completed in a few weeks, while a larger, more complex project could take a couple of months. We’ll provide a clear, realistic timeline as part of the initial planning phase so you know exactly what to expect.
What is the cost for a GTM Technical Setup?
This is a project-based service, with the fee depending on the complexity of your GTM strategy and the number of tools involved. A typical project might range from £2,500 to £5,000 and take 4-8 weeks to complete. We provide a detailed quote after a discovery call to ensure it meets your specific requirements.
Need Other Services?
We support clients with every aspect of Attio CRM, including migrations, workspace optimisation, integrations, reporting, and more.
Got More Questions?
Every business’ needs are unique. If you’re unsure how to approach your business’ GTM challenges, or want more bespoke advice, book an initial consultation today.
